Firefox Brand Repositioning

As the Creative Lead, Digital Design for Mozilla, I was tasked to help the social and marketing teams within Firefox to reposition the brand to a new target consumer marketing that is younger and “conscious choosing.” This market may know little to nothing about Firefox so the creative team and I decided to bring in bolder neon-esque lifestyle photography and slight motion to deem Firefox as the Original Alternative to the big browser conglomerates (Chrome, Internet Explorer, and Safari).

>> View gifs here <<