Firefox Mobile Test + Software Update

As the Firefox Sr. Creative Lead, Digital Design, I assisted the Mobile Marketing team for Firefox in a test to drive global cross-platform downloads of Firefox on Android and iOS devices. As users updated their desktop Firefox software they were alerted to sign up for Firefox Mobile through a QR code, App Store badges, or signing up for a Firefox Sync Account. The options to sign up varied depending on the global market.

The test was on updated creative and layout as well as new copy.