Goldstar Loyalty Rewards

As a Product Designer for Goldstar, I was assigned the lead designer role for the launch and release of the Goldstar Loyalty Rewards program: Goldstar Rewards. As the sole designer on the cross-functional team I served both the product designer role as well as the UX designer role. I researched and collaborated with the Product Manager and team lead to help establish and set goals for the end user and how we could roll out integrations to our project over time. I researched and put together user flows, assigned user personas, crafted wireframes, lo and hi fidelity prototypes and shipped final products working closely with front-end, back-end and native developers. I additionally partnered with our Design Director to help establish and create a brand identity for the Rewards program. As the primary designer for the group I also was in charge of producing creative for the messaging/marketing groups in the company which including pieces for social, mobile, and advertising.