Firefox Focus Android Launch

As the Creative Lead for Firefox I partnered with the Mobile Marketing team to provide a cohesive look and feel for the Firefox Focus privacy browser. I created all launch assets for the Google Play store as well as assets to advertise the launch within the Firefox web browser, created visual designs for email, blog and other PR related information and helped create the product landing page. In addition to being the lead creative on the entire campaign I oversaw  production advertisement work from outside agencies. On the first day we got 160,000 downloads with 2600 reviews.